Microsoft: No Plan B as Surface struggles against iPad
Microsoft definitely is disappointed with the evolution of its Surface tables, which have failed to achieve the success the company hoped for. However, it seems that unfortunately for them, Microsoft has no Plan B until Surface will become a success, as least this is what the company’s chief financial officer claimed.
Peter Klein talked to the Goldman Sachs Technology and claimed that the company should be working at a plan B for the mobile sector, as it seems that on the tablet market they were unable to achieve what they hoped for.
Despite its impressive marketing which promoted the Microsoft Surface as an amazing product that would be able to make a difference, the new device debuted with disappointing sales, but also with not that great reviews.
The Surface tablet sold in only about 900,000 units, while the leader on this market, the iPad sold in more than 23 units during the last quarter. It surely seems that the Surface is practically unable to compete with the iPad, but this may also be caused by Microsoft’s decision to only place for sale its new tablet in its own retail stores and online.
Since then, the company has decided to enlarge its retail system to more outlets, but it is not yet certain how this will help. Peter Klein claimed that it is more than just lowering price for its tablets to achieve the much wanted success, but actually providing the best combination between cost and technology.
The Surface Pro model runs Windows 8, while the Surface RT model runs Windows RT. For its devices, Microsoft has rethought its Windows operating system, to make it more touchscreen-friendly.
Some claim that the Surface project will never be as successful as Microsoft wants and so the company will only turn out losing money if it doesn’t change something in its strategy or the devices it offers.
Moreover, it has been rumored that Microsoft is actually willing to release a new tablet, which aims to compete against the iPad mini and Google’s Nexus 7. Until now the company decided to reveal nothing on its intention to enter the mid-range tablet segment.
Peter Klein talked to the Goldman Sachs Technology and claimed that the company should be working at a plan B for the mobile sector, as it seems that on the tablet market they were unable to achieve what they hoped for.
Despite its impressive marketing which promoted the Microsoft Surface as an amazing product that would be able to make a difference, the new device debuted with disappointing sales, but also with not that great reviews.
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The Surface tablet sold in only about 900,000 units, while the leader on this market, the iPad sold in more than 23 units during the last quarter. It surely seems that the Surface is practically unable to compete with the iPad, but this may also be caused by Microsoft’s decision to only place for sale its new tablet in its own retail stores and online.
Since then, the company has decided to enlarge its retail system to more outlets, but it is not yet certain how this will help. Peter Klein claimed that it is more than just lowering price for its tablets to achieve the much wanted success, but actually providing the best combination between cost and technology.
The Surface Pro model runs Windows 8, while the Surface RT model runs Windows RT. For its devices, Microsoft has rethought its Windows operating system, to make it more touchscreen-friendly.
Some claim that the Surface project will never be as successful as Microsoft wants and so the company will only turn out losing money if it doesn’t change something in its strategy or the devices it offers.
Moreover, it has been rumored that Microsoft is actually willing to release a new tablet, which aims to compete against the iPad mini and Google’s Nexus 7. Until now the company decided to reveal nothing on its intention to enter the mid-range tablet segment.
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