Tim Cook Wants Apple's Executive in the Spotlight

Since Tim Cook became the CEO of Apple, the famous company has been through a series of changes.

 Now it seems that Apple's CEO wants other executives of the company to be in the spotlight, as well.

During a recent interview, Cook claimed that he doesn't want to be the only person who talks to the press and who is interviewed regarding Apple and the company's plans.

 It seems that Cook wants to change an unwritten rule left behind by no one else than the famous late CEO of Apple, Steve Jobs.

Steve Jobs has actually been the public face of the company, being the host of Apple's events and the person who talked to the press about various subjects involving Apple.

Well, Cook seems ready to allow other Apple staff members to talk to the press.

 "My objective is to raise the public profile of several of the folks on the executive team, and others as well. Because I think that’s good for Apple at the end of the day," the famous CEO of Apple said.

 During his recent interview, Tim Cook also talked about the negative comments he received after becoming Apple's CEO. Without a doubt, being the CEO of the famous company in the world comes with a lot of pressure.

However, after all Cook managed to prove everyone wrong, making Apple more successful than ever. He managed to do that with the release of the iPhone 6, which was a unique success.

The biggest screen iPhone ever released broke all records with $700 billion valuation last month.

 "I have thick skin, but it got thicker.
What I learned after Steve passed away, what I had known only at a theoretical level, an academic level maybe, was that he was an incredible heat shield for us, his executive team … He really took any kind of spears that were thrown.
He took the praise as well. But to be honest, the intensity was more than I would ever have expected," Cook explained about his first days in the role of Apple's CEO. 

Well, if Apple will be able to maintain this success or not is something yet to be discovered. What is certain is that the famous company has a lot of plans for the near future.

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